What Makes a Good Tracking Image?

Best Practices

What Makes a Good Tracking Image?

1. Introduction

In this video we will discuss what makes a good tracking image.

Both the Designer and Studio tools allow you to stick your content onto an image of your choice, this is called tracking.

While most images can be tracked without issue - there are a few steps you can take to get the best experience.

2. General Tips

Try to use images with a good amount of high contrast detail across the image. Images that are too simple or unbalanced may not track as well.

Where possible avoid the use of repetitive high contrast patterns. The more diverse the areas of the image are the better the tracking will be.

3. Tracking Image Suitability

When you upload an image for tracking using the Designer, ZapWorks will analyse it and display a checklist system of suitability.

The first checklist item indicates if the image has enough detail.

The second indicates if it has the correct zapcode included on it. Two ticks indicate an image that is likely to track well.

The thumbnail on the left gives and indication of where you can improve a poor image.

4. Try it Out

If you are unsure of whether an image will track well, the best thing to do is to try it out.

You can use the button below the content options to change the tracking image for a code at any time.

ZapWorks will reject images with an aspect ratio (width / height in pixels) smaller than 0.25 or greater than 4. Additionally the image area must be at least 62,500 square pixels (e.g 250 x 250 pixels).

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